About us

A global multidisciplinary team
at the service of excellence

Starbrands, constant innovation at the service of sustainability in every sense

Starbrands is an organisation that has expanded internationally through its brand portfolio and our strategic partners. Our values drive our actions, which is why our innovation during product development is focused on delivering the best results for consumers, always mindful of respecting the environment, our surroundings and contributing to a better world.

Our creative and entrepreneurial spirit has led us to create a culture where we encourage agile co-creation to adapt quickly to constant change. All this, without neglecting the warmth and closeness of our organisational culture; always with the vision promoting the well-being and development of all our stakeholders.

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Our Value Proposal

We are a group of brands that wants to be present in the daily lives of people all over the world. Our mission is to take care of them and accompany them so that they can follow their dreams and play their different roles, always confident, with a well-groomed appearance and an empowered attitude. A todo ello le sumamos nuestro compromiso con el entorno y el planeta, desarrollando cada uno de nuestros productos con altas exigencias de calidad, siempre promoviendo acciones conscientes y responsables.

Innovators

Constantly motivated to innovate, we develop extraordinary products that provide real solutions, tested under rigorous efficacy tests. The aim is to offer care and well-being experiences to all our consumers.

Conscious

Our conscious actions drive us to act responsibly on all our fronts, with a 360° vision of sustainability. From product development, we ensure we have clean beauty formulas and packaging designed under eco-design guidelines, with the aim of minimising our environmental impact. We are also committed to and encourage the development of the people who interact with our brands and our organisation.

People always come first

We help everyone to reach their full potential in all areas. From personal care, through our products, to the professional development of each of our partners and internal collaborators. Starbrands is characterised by providing constant and close support, helping to bring out the best version of each one of us.

Global presence, local spirit

We cross borders and take Starbrands brands around the world. We merge the latest cosmetic trends with local customs, giving life to diverse lines that adapt to different markets and different consumer needs.

Starbrands
global brands with local spirit

Start your career with Starbrands!

HISTORY

THE BEGINNING,

2000

We were born as a cosmetics distribution company in Latin America.
Ten years later, we have transformed ourselves from marketers to owners of the entire value chain. From the creation of brands, the development of formulas and packaging, to the production of products in our own plants/factories; always with the vision of being international.

BRANDS
CREATOR

INNOVATION
& SUSTAINABILITY
AS DNA

FROM LOCAL
TO INTERNATIONAL

AWARDS
that we are proud of

OUR
DYNAMIC SPIRIT
COMMITS US
TO CONTINUE

2002

BRAND CREATORS

Passionate about hair care and obsessed with providing our consumers with the best, we took the first step and Stereo and Duo were born; two brands aimed at the LATAM market, with the objective of being accessible to everyone.

Then we created Kera-Pro, our professional brand, which is making its way into markets such as Spain and the Middle East thanks to the performance of its products.

2010

INNOVACIÓN &
SUSTAINABILITY
AS DNA

Kativa is created with the aim of getting closer to the final consumer, that’s why we launched for the first time to the market a DYI straightening product to do it at home, developing a new category.

In addition, we developed our product without formaldehyde with real results, something totally innovative.

We complement the value proposition with salt-free, sulphate-free and paraben-free Hair Care products, pioneering the concept of CLEAN formulas and being the first in many markets with this type of product.

2012

FROM LOCAL TO INTERNATIONAL

Kativa is the standard-bearer of our innovative, sustainable and always close philosophy, we have secured 7 distributors and we have become solid in our internationalisation process. In addition to our presence in LATAM and Spain, we expanded in Europe and entered markets such as Asia, the Middle East, India, Russia and Dubai.

Our brands are present in different channels, including major retail chains in these markets. In order to meet this growth, we have consolidated our fully automated distribution centre.

2015

AWARDS
that we are
proud of

The path of developing products in such a competitive industry as cosmetics and beauty is a challenging one; despite this we have been proud to be recognised with some awards such as:

Icosmetics Award in the Netherlands: International Contest for Innovation in Ironless Straightening

Award from the Peruvian Government for export volume. We represent 85% of exports in the capillary category.

2018

OUR DYNAMIC SPIRIT, COMMITS US TO CONTINUE

Making tangible our vision of being close to the consumer by offering safe and high performance products with global brands with a local spirit; we are looking to continue expanding and to this end we opened branches in Colombia, Miami and Spain.

We continue to develop new brands such as Happy Anne or Nex, and even open up to new consumers with our The Barberia line, focused on providing solutions to the male audience; and we even venture into new categories, such as PETS.

In 2022 we entered the North American market with a wide range of brands and products that can be found in 2 of the main drugstore chains, and with this we continue to seek to be present in the lives of more happy consumers.

Starbrands today

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Products
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Countries
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INTERNATIONAL RETAILERS
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Years of experience

OUR PARTNERS

Top International Retailers who collaborate with our brands

Join our Partner Program

A unique proposition that offers ongoing support, training and resources to generate more profit for your business and make the most of your market.

If you are a premier distributor in the cosmetics sector or retailer, discover all the advantages offered by our Partner Program.

We look forward to hearing more about you.
Shall we connect on social media? Shall we talk?
We want to be where you need us,
so if you have any questions, please contact us
by filling in the following form
or through our networks.

Contact us

Head Office:
Av. Víctor Andrés Belaunde 280, 2do piso
San Isidro, Lima (Perú)

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