Organic coconut oil has every reason to be one of the ingredients that retailers and distributors in the Hair Care sector need to focus on. That is why in this article we have brought them to you, as well as facilitating their incorporation into your product portfolio by becoming a Starbrands partner.
The use of coconut oil for hair care has grown in recent years due to increasing consumer awareness of the importance of healthy and sustainable hair hygiene. Added to this is the trend towards natural and organic in the Hair Care sector.
If you are a retailer and want to offer your customers quality, versatile and cost-effective hair care products, organic coconut oil products should have a prominent place in your store. Here are 5 reasons why organic coconut oil hair care products are an excellent choice for your business.
Organic products with coconut oil are in high demand in the Hair Care market
According to Markets and Markets, the coconut oil market size is expected to reach US$7.4 billion by 2027, registering a CAGR of 5.5%. It is estimated to be valued at US$5.7 billion in 2022.
Increasing applications in cosmeceutical and personal care products and growing demand for clean label products are expected to drive the coconut oil market.
On the other hand, consumers are increasingly demanding organic hair care products. Fact.MR indicates that the market for these products will grow by 7.1% annually over the next decade.
This trend is mainly due to an increased awareness of the damage that can be caused by synthetic chemicals, the benefits of natural ingredients for hair health and their impact on the environment.
The 5 reasons why organic coconut oil hair products are top sellers
1. They have properties that are in high demand by customers.
Organic coconut oil is characterized by its high content of medium-chain fatty acids, especially lauric acid, which has antiviral, antibacterial, antifungal and immunomodulatory properties.
These fatty acids are easily absorbed by the hair and nourish it from the inside, restoring the loss of protein in the hair fiber, preventing hair breakage and giving it strength.
In addition, organic coconut oil improves hydration, shine, softness and elasticity of the hair, fights frizz, split ends and dandruff, prevents signs of aging and protects the hair from external aggressions such as heat, sun, chlorine or dyes.
2. They are ecological and sustainable products
They are produced from organically grown coconuts, without the use of pesticides, herbicides, chemical fertilizers or genetically modified organisms.
This ensures that they retain all the natural properties of organic coconut oil and respect the environment and biodiversity.
They are usually certified by organizations that endorse their quality and organic origin, such as USDA Organic, EU Organic, Fairtrade or Rainforest Alliance. These certificates provide confidence and transparency to consumers, who are increasingly demanding and aware of the importance of consuming organic and sustainable products.
3. They are versatile and practical
They can be used in multiple ways, both in washing and in hair styling or treatment. There are products with organic coconut oil for all hair types, from dry to oily, from straight to curly, from colored to natural.
Washing products, such as shampoo or conditioner, cleanse, soften, detangle and nourish the hair, leaving it clean, moisturized and shiny.
Styling products, such as serum, cream or gel, shape, define, fix and protect the hair, giving it shape, volume and movement.
Treatment products, such as a mask, oil or spray, repair, strengthen, regenerate and revitalize the hair, improving its appearance and health.
These are presented in different formats, which are adapted to the preferences and needs of each consumer. In addition, they have a long shelf life, without losing their properties or quality.
4. They are profitable and competitive products
These products offer good value for money, as they have a high added value and low production cost.
Organic coconut oil hair care products are produced from a natural, renewable resource that has a high yield and low water and energy demand. In addition, they are fully utilized, since they do not generate waste or residues.
On the other hand, they differentiate themselves and stand out from the competition by offering superior quality, an ecological guarantee and unique versatility.
All this makes them attractive and loyal to consumers, who are increasingly looking for natural, healthy, sustainable and practical products.
5. Generate social and environmental value
They contribute to the economic, social and environmental development of coconut-producing communities, which are often developing countries or countries with high levels of poverty.
They generate employment, income, education, health and welfare for farmers, workers and their families, who depend on coconut cultivation for their livelihoods.
Hair care products with organic coconut oil have a positive impact on the planet and people, aligning with the United Nations Sustainable Development Goals.
Qualities that make them meet the expectations and demands of responsible consumers.
In conclusion, Hair Care products with organic coconut oil offer you a business opportunity, differentiation and responsibility that will allow you to satisfy and build customer loyalty, increase your sales and improve your image and reputation.
Do not hesitate and include them in your offer. At Starbrands we can facilitate this through a partner program with which we guarantee exclusive benefits from our specialized ranges, such as Kativa Coconut. Contact us and we will tell you everything you need to know about it.