Would you like to sell more products and have happy customers? If you are a retailer in the hair care sector, you are already well aware of the fierce competiton and the increasing customers’ needs. Thus, it’s key you enhance the purchase process experience, both in your online and physical store. In this article, we’re going to share 5 tips that will help you speed up the purchase process of hair care products, allowing you improve your business and increase sales at the same time. Shall we start?
The hair care products market is highly competitive and constantly evolving. Consumers look for efficient, innovative and bespoke solutions for their hair care routines. If retailers want to run successful businesses, they must offer a great purchase process experience, nice and easy, both in online and physical stores.
In this article, we’ll dive into five tips to accelarate this purchase process. These tips will help you optimise your product catalogue, website, store, customer support service and even your logistics process so you can increase salesand customer loyalty.
5 essential tips to accelerate the purchase process in your business
1. Offer a wide selection of high-quality products
Consumers want to find the product that best fit their needs and budget, either online or in a physical store. Thus, you must have a vary product portfolio to get every category covered including shampoos, conditioners, hair masks, dyes and other treatments.
Adittionally, make sure that you only offer high-quality products, meaning those that meet the safety, efficiency, and sustainability standards. In this regard, you can go for brands that are widely trust by consumers and professionals of the hair care industry. Among them, you can find Starbrands, a brand who offers high-quality products for hair with innovative formulas and proven results.
2. Make easy the search and comparison of products
We all want to find products quickly investing little time and effort in the process, either in a website or a store. Thus, you should have a user-friendly website that is easy to navigate and visually appealing.
Besides, don’t forget to install search tools that allow users to filter, organise and select products with certain criteria such as price, brand, reviews, etc. This way, you can show the most relevant or best selling products to increase the chances of have a completed purchase process.
On the other hand, you need to pay attention to the organisation and cleaning of your store, making also easy to find products. Besides, you can also provide your customers with testers to allow them to try and compare products prior to the purchase. It’s a way to improve trust and satisfaction, motivating customers to buy.
3. Provide detailed and accurate information about your products
Your customers need to know the ingredients, formulas, applications and benefits of the different products so they can make an informed decision about what they want to buy. A good practice is to improve your product sheet, including all the information needed to answer the frequent asked questions (FAQs).
Furthermore, you can add reviews and opinions from happy customer who tried the products, so potential consumers can read real experiences. By doing that, you will grow your customer’s trust and credibility in your web and store and accelerate the purchase process.
4. Provide a bespoke and efficient customer support, both online and offline
It’s key for potential customers to feel heard, supported and valued and to provide a quick reponse to their requirements, claims and suggestions. To achieve this, your customer support team must be professional, nice and be available all the time through the different channels that customers use to get in touch: phone, mail, chatbot, social media, etc.
Additionally, you can provide with bespoke recommendations to your customers so they can find the best product to meet their needs. Use tools such as questionnaires, simulations, interviews, etc in your website and have trained employees in your store. Therefore, you will create a closer customer-retailer relationship, grow loyalty and increase purchase intention.
5. Guarantee a fast, safe and flexible delivery service, both online and offline
Consumers are used to receive products in less than 48 to 36 hours, being able to set up where, when and what time they will receive their parcel, either in a website or a store. Thus, your logistics and stocking process must be flexible, so it can meet the promised delivery terms.
Don’t forget to have free delivery terms when a certain amount is reached, so you incentive consumers to add more products to cart. You should also offer facilities for tracking, returning, and exchanging products, so that consumers feel reassured and supported. And then, you wil be able to improve customer satisfaction and loyalty, improving brand equity for your business.
These are the five top tips to accelerate the purchase process of hair care products. By applying them, you will offer a great customer experience and stand out from your competitors.