Nowadays, argan oil is one of the most beneficial products for Hair Care retailers. Its hair care properties, mixed with its exclusivity, profitability potential, and contribution to community development, have made it a star on the shelves. Read on and find out why Kativa’s argan oil should not be missing in yours if you want to be at the top of your market.
The global argan oil market: size, growth and key drivers
According to a study by Grand View Research, it was estimated that the global market for argan oil reached 299.45 million in 2022 and is projected to increase with a compounded annual growth rate of (CAGR) of 11.4%. between 2023 and 2030.
Skin and hair problems are on the rise worldwide, prompting people to migrate away from synthetic personal care products to more natural options that are free of harsh chemicals. more natural options free of harsh chemicals, such as argan oil, such as argan oil.
In addition, factors such as the increase of working women as well as the population aging are driving demand for argan oil are driving demand for argan oil in the beauty products industry.
The current trend is also looking at products that protect the skin and hair from harmful environmental conditions. adverse environmental conditions, such as solar radiation. The current trend is also looking at products that protect skin and hair from harmful environmental conditions, such as solar radiation, with special emphasis on those that incorporate argan oil in their formulations.
Why is argan oil a trend among top Hair Care retailers?
Deliver high customer satisfaction
Argan oil has an exceptional nutritional composition, rich in unsaturated fatty acids (omega 6 and 9), vitamin E, carotenoids and other antioxidants.
These ingredients are some valuable properties for skin and hair that are demanded by increasingly informed customers. increasingly informed and empowered customers empowered customers in their purchasing decisions, among which the following stand out:
- Hydration and repair of the hair strand: argan oil contains unsaturated fatty acids that penetrate the hair fiber and nourish it from the inside. This combats dryness, restores damaged parts, prevents split ends, and gives a shiny and soft look.
- Scalp balance is rich in polyphenols and ferulic acid, which improve blood circulation in the scalp and promote hair growth. It also helps to oxygenate the hair, prevent hair loss, and prevent problems such as dandruff or dermatitis.
- Prevention of hair aging Vitamin E: it has a high percentage of vitamin E, which is a powerful antioxidant. This prevents premature aging of the hair and protects it from damage caused by free radicals, sun, pollution, or the use of hair tools such as irons or curling irons.
Exclusivity and high market value
Undoubtedly, argan oil is positioned as one of the most sought-after components by consumers. This is due not only to the effects and benefits we have just mentioned but also to its exclusivity.
It is obtained through a meticulous and laborious artisanal process that requires approximately 20 hours of work for the production of a single litre of oil. About 35 kg of fruits are needed to obtain the 2.5 kg of seeds required.
Its production is strictly limited, mostly concentrated in the southwestern region of Morocco, and depends on the conservation of the argan tree, which is facing desertification and climate change.
Therefore, the exploitation must not exceed the production capacity. The Moroccan government, which has been regulating it for years in pursuit of sustainable growth of the argan oil economy, is very vigilant.
In terms of sales to the end consumer, this situation means that argan oil is marketed at a high price. That, combined with the existing demand, means that is one of the highest-margin and revenue-generating products for beauty retailers.
Its contribution to the growth of local communities
The argan oil industry is the cornerstone of the economic development of many Moroccan populations.
A reality that hair care retailers should appreciate, as their target audience is increasingly involved in social causes. In fact, a report of the OCU (Organisation of Consumers and Users), reveals interesting facts such as the following:
- 73% of Spaniards already make consumer decisions for ethical or sustainability reasons. or sustainability.
- 62% of Spaniards believe that their consumption is a very powerful tool to change the world.
- 10% of Spaniards would be willing to to pay a surcharge without conditions and for any type of product if it is more ethical.
In the case of argan oil, there have been women’s cooperatives in Morocco for more than 30 years. women’s cooperatives women’s cooperatives have been working in the production of argan oil, ensuring better access to education and health care for their families.
In turn, factories equipped with extraction machines have been set up in cities such as Casablanca and Marrakech to provide work for the local population. work for the local population.
From the point of view of environmental care, the cultivation of the argan tree helps to slow down the desertification of the area, a pressing problem.
With all this situation, it is not surprising that Kativa Argan Oil 4 Oils is one of the star products of Hair Care retailers. A combination of argan oil, together with linseed oil, sesame oil, and keratin gives customers what they really need for their hair and fits their lifestyle while boosting profits.
For all these reasons, you should make sure that you have it on your shelves, for which we recommend you to we recommend that you become our partner. Something that will bring you many additional benefits. Get to know them and contact us so that we can so we can talk about them.