One of the most frequent and worrying problems for consumers is hair loss, which can affect their self-esteem, confidence and well-being. As a result, it is becoming increasingly common for them to resort to products and ingredients that reverse this situation. Among them, biotin oil stands out. In this article you will discover their value for your customers and for your business, as well as the best ways to get the maximum benefit from their commercialization.
A report published by Future Market Insight shows that, at a compound annual growth rate of 9.5% between 2022 and 2032, the hair loss treatment market is forecast to reach a valuation of $22.5 billion.
This same study shows that alopecia affects 50 million people and 30 million women in the United States.
With this data, it is understandable that products that promise to prevent or reverse hair loss are among the most in demand and have great sales potential.
The potential of biotin oil as an ingredient in the fight against hair loss
One of the most popular and effective products for combating hair loss is the oil debiotine. Biotin, also known as vitamin B7 or vitamin H, is an essential vitamin involved in the metabolism of carbohydrates, fats and proteins, and contributes to the maintenance of normal skin, nails and hair.
Biotin creates keratin, the protein that makes the structure of the hair, and improves blood circulation in the scalp, which facilitates the transport of nutrients and oxygen to the hair follicles.
Biotin can be applied directly to the scalp and hair in the form of oil, which has multiple benefits, such as stimulating hair growth, preventing hair loss and providing shine and softness.
Benefits of biotin hair oil for retailers and distributors
Biotin hair oil is a product that offers many benefits for retailers and distributors in the Hair Care sector, among which the following can be highlighted:
- It is a natural and safe product, which contains no artificial or harmful ingredients for the hair. This makes it an attractive product for consumers who are looking for natural, organic, environmentally friendly and animal-friendly products.
- It is a versatile and easy to use product: can be used in different ways, depending on the needs and preferences of each consumer. It can be applied directly to the scalp and hair, added to shampoo or conditioner, or mixed with other vegetable oils. This makes it a product adaptable to different hair care routines and habits, and can be combined with other products, stimulating cross-selling.
- It is an effective product with visible results.: The oil has a high concentration of biotin, making hair grow faster, stronger and healthier, and preventing hair loss. These effects can be seen in a short period of time, which generates consumer satisfaction and loyalty.
- It is a cost-effective producer: it is a product that tends to be competitively priced and offers good value for money.
Biome Hare Care, skin care applied to hair
One of the most important aspects of skinification is the care of the biome, which is the set of microorganisms that live in the scalp and hair.
A healthy and diverse hair biome contributes to healthy and beautiful hair, while an altered or unbalanced hair biome can cause problems such as dandruff, itching, oiliness, dryness, hair loss, or graying.
To take care of the biome, it’s recommended a holistic approach that takes into account internal and external factors that can affect hair.
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How to promote biotin hair oil and get your message to your target audience
As you can see, this is a product that has great sales potential, but it also requires a good marketing and promotion strategy. to reach consumers and convince them of its benefits. Some of the actions that can be taken to promote biotin hair oil are the following:
- Publish informative and educational content about biotin oil for hair, its properties, its benefits, ways of use, testimonials, scientific studies, etc. This helps to build trust, credibility and authority in the industry.
- Using social networks to disseminate This content and to interact with potential customers, responding to their doubts, comments, suggestions, etc. This helps to create a community of followers, generate engagement and increase the visibility and reach of the product.
- Conduct online advertising campaigns, such as Google Ads, Facebook Ads, Instagram Ads, etc., to segment and engage consumers who are interested in biotin hair oil, and to target them where they can be provided with more information and an irresistible offer.
- Offer free samples, discounts, promotions, sweepstakes, etc., to encourage trial and purchase of biotin hair oil, and to generate word of mouth and positive recommendations among consumers.
- Collaborate with influencers, bloggers, youtubers, etc., who have an audience related to the hair care sector, and who can test and review biotin hair oil, showing their results and opinions.
To facilitate many of these actions and make them more effective, Starbrands offers you a partner program specially developed for retailers and distributors.
With it, you will get exclusive benefits when marketing and distributing the products of the Kativa Biotin line, which are an intensive treatment that controls hair loss, cleansing, revitalizing and nourishing it. Find out more by contacting our partners.