Would you like to offer your customers hair care products that are not only high-quality but also respectful of animal life? We show you how to easily identify cruelty-free hair care brands meaning, brands that don’t test products on animals or use any ingredients coming from animals.
Did you know that in some countries animal testing still happens to prove the safety and effectiveness of hair care products? These practices involve the use of chemicals that can cause pain, suffering, and even animal death. Besides, many of these tests are unnecessary, since There are more ethical and reliable alternative methods.
If you are a Hair Care retailer or distributor, you are surely interested in offering your customers quality products that respect the environment and animal rights.
Thus, in this article, we give you some keys to easily identify hair care brands that are cruelty-free, as in, they do not test products on animals or use ingredients of animal origin.
What do cruelty-free hair care brands mean?
Being a cruelty-free hair care brand means meeting two main requirements:
- Don’t test the final product or its ingredients on animals or don’t commission or allow third parties to do it for you.
- Don’t use ingredients coming from animals.
These requirements apply to both national and international markets, meaning that cruelty-free brands don’t sell their products in countries where animal testing is still legal.
How to recognise cruelty-free hair care brands?
There are several ways to identify cruelty-free hair care brands but the easiest and most reliable one is to check the cruelty-free certifications, used to certify animal-respectful practices. These are some of the most popular:
- Leaping Bunny Certification, awarded by the Cosmetics Consumer Information Coalition (CCIC), which guarantees that neither the product nor its ingredients have been tested on animals at any stage of the production process.
- Cruelty-Free Certification, awarded by the PETA organization (People for the Ethical Treatment of Animals), which ensures that the product has not been tested on animals and does not contain ingredients of animal origin.
- The Vegan Certification, awarded by the Vegan Society, which certifies that the product does not contain any ingredients of animal origin or derivatives and that it has not been tested on animals.
These certifications usually appear on the packaging or label of the products. However, they can also be consulted on the websites of the organisations that issue them, where you can access a list of certified brands.
What are the benefits of choosing cruelty-free hair care brands?
Choosing cruelty-free hair care brands has multiple benefits, for consumers, retailers, and distributors. Some of them are:
- To contribute to animal and environmental protection, avoiding the suffering and exploitation of millions of living beings and reducing the ecological impact of the cosmetics industry.
- To provide high quality, safe and effective products, that use natural, organic, and sustainable ingredients, that comply with the highest ethical and legal standards.
- To cover a growing market, who are increasingly aware of the origin and composition of the products they consume, and who are looking for healthier and more respectful options for their body and their environment.
- To stand out from competitors, creating a more positive, responsible, and committed brand image, and building loyalty among customers who share these values.
Top tips for choosing cruelty-free hair care brands
When choosing cruelty-free hair care brands for your business, some tips can help you make the best decision:
- Read the product label and look at the ingredients they contain. Avoid those that have chemical names or that you do not recognize, as they may be of animal origin or have been tested on animals. Look for those that have natural ingredients, or are environmentally friendly as they are more beneficial for your hair and the planet.
- Research the brand and its animal cruelty policy. Visit their website, social networks, blogs, or forums, and look for information about their mission, values, suppliers, certifications, and even opinions from other clients. This way you can better understand their commitment to animal welfare and the quality of their products.
- Compare prices and offers. Cruelty-free products usually have a higher price due to the quality of their ingredients and their more ethical production process. However, you can also find offers, discounts, or promotions that allow you to save money and enjoy top-quality products.
From Starbrands, we want to make this easy for you by bringing our brands or products to you, all of them made with ingredients of natural origin and with the official cruelty-free certification from Leaping Bunny.
Thus, you only need to become our partner through our partner programme to get unique benefits for the sale and distribution of our international brands.