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Guide to providing your clients with a Hair Care routine for damaged hair

Damaged hair is a common problem that affects the health and appearance of hair. As a retailer or distributor of hair care products, you must offer your customers effective solutions to repair and restore it. In this article, we show you a Hair Care routine for damaged hair in which Kativa’s Total Plex treatment is the star, a natural line that rebuilds the hair fiber with nanotechnology. Read on and find out how to help your clients restore the shine of their hair.

Hair can be damaged by a variety of factors, including chemical, thermal, and mechanical processes, stress, pollution, diet, or aging. This damage is reflected in weak, brittle, dull hair with split ends.

Thus, as a retailer or distributor of Hair Care products it’s essential that you offer your customers practical and effective solutions to repair and restore it. This way, you will not only improve their satisfaction and loyalty, but you will also differentiate yourself from the competition and increase your sales.

In this article, we present a guide to provide your clients with a Hair Care routine for damaged hair, with special attention to Kativa’s Total Plex treatment, an innovative natural line that uses nanotechnology to rebuild the hair fiber from the inside.


What should a Hair Care routine for damaged hair include?

A Hair Care routine for damaged hair is a set of steps and products that are applied regularly to cleanse, moisturize, nourish and protect the hair. The aim is to improve the health and appearance of the hair, restoring its strength, shine, softness and vitality.

This should be tailored to the needs and preferences of each client, but in general it is recommended to follow these steps:

  • Wash your hair with a suitable shampoo: you should choose a shampoo that is gentle, free of salt, sulfates, gluten and parabens, and contains natural ingredients that cleanse the hair without drying or irritating it.
  • Apply a conditioner or mask: after shampooing, you should apply a conditioner or mask that moisturises, nourishes, and softens your hair. A product that is compatible with shampoo and contains natural ingredients that repair and strengthen the hair should be chosen.
  • Dry and comb your hair carefully: dry your hair with a towel, pressing gently and without rubbing. Excessive use of blow dryers, flat irons, or curling irons should be avoided, as they can damage the hair with heat.
  • Apply a specific treatment for damaged hair: in addition to the previous steps, a specific treatment for damaged hair should be applied that repairs and rebuilds the hair fiber from the inside. These treatments are usually Plex treatments, which work on disulfide bonds, which are the chemical connections between the keratin proteins that make the hair structure. By strengthening these bonds, the hair improves its strength, flexibility, luminosity and smoothness.


What is the Kativa Total Plex treatment and how is it applied?

Kativa Total Plexis an innovative product that uses nanotechnology to rebuild the hair fiber from the inside, offering results such as increased strength, shine, softness and less breakage and split ends.

In two simple steps, Kativa Total Plex shows visible results from its first use. With all this, it provides consumers with a unique experience and a long-lasting effect.

In addition, it is a natural product, free of salt, sulfates, gluten and parabens, and has certifications from the Vegan Society and Cruelty Free.

Kativa’s Total Plex treatment consists of two steps:

  • Step 1: Bond Builder Concentrate: is a product that penetrates hair fiber to repair the damaged disulfide bonds.
  • Step 2: Repair & Protector in-sealant: seals the hair cuticle to protect the reconstructed disulfide bonds.

In addition to the two-step treatment, Kativa’s Total Plex line includes a maintenance routine with shampoo and conditioner, which should be used every time you wash your hair, to prolong the effects of the treatment and keep your hair healthy and beautiful.


What are the benefits of Kativa’s Total Plex treatment for retailers and distributors?

Kativa’s Total Plex treatment is a product that offers multiple advantages to retailers and distributors, including the following:

  • It is a product of high demand and trend: products for hair repair and reconstruction are increasingly requested by consumers due to the growing concern for the health and appearance of their hair. Plex products are the most innovative and effective in this field, which is why they are enormously successful and well received in the market.
  • It is a differentiating and quality product: Kativa’s Total Plex treatment stands out from other similar products due to its natural formulation, its nanotechnology, its vegan and cruelty-free certifications, and its proven results. These features give it added value and a competitive advantage over other products.
  • It is a product that generates loyalty and recommendation: Kativa’s Total Plex treatment manages to meet and exceed the expectations of customers, offering them a practical and effective solution for their damaged hair. This generates loyalty and word-of-mouth recommendation, which translates into increased sales and brand reputation.

In short, Kativa Total Plex has become a differentiating element when it comes to your clients revitalizing their hair. For this reason, at Starbrands we want to make it easier for you to access it through a partner programme that you should know about as soon as possible. Don’t miss out this opportunity!


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If you are a premier distributor in the cosmetics sector or retailer, discover all the advantages offered by our Partner Program.

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