The clean beauty market is growing and an increasing number of people are looking for natural products for their hair. In this article we tell you why natural hair products are a safe bet for your business and what benefits they bring to both consumers and retailers.
Did you know that the hair care products market is set to grow at a CAGR of 4.55% by 2027?
This data from Mordor Intelligence is based on the growing demand for organic and natural personal care products, which has become one of the main concerns of consumers.
Why should your company offer natural hair products?
The main reason for this is none other than a clear trend towards the purchase of these products by the target audience of beauty retailers.
In fact, the National Association of Perfumery and Cosmetics, Stanpa, has conducted a study to analyze the situation of natural products in cosmetics from different perspectives.
This is the first macro-analysis in Europe on natural, neutral and objective cosmetics and it shows that consumers identify and relate these products with values such as well-being, health and respect for the environment.
In it, we also found conclusions such as:
- 62% of natural beauty consumers choose these products primarily because of their concern for the environment.
- 46% value the simplicity of formulas with fewer ingredients
- Transparency in the ethical values of companies and brands is also considered a determining factor.
- During the purchasing process, 47.7% of consumers pay attention to whether cosmetics are natural or not.
- There are 19% of consumers who directly transfer their eating habits to cosmetics.
This is the profile of the average consumer of natural hair care products
This same analysis describes the profile of the natural cosmetics user as:
- Urban woman.
- With children or pregnant.
- From 30 to 45 years of age.
- Medium-high purchasing power.
- Seeking a healthy lifestyle.
- Interested in a specific type of food, such as vegetarian or vegan.
- She uses social networks, forums and blogs to stay informed about beauty, cosmetics, nutrition, children, etc
What benefits of natural hair products are appreciated by consumers?
One of the main benefits of natural hair products is their ability to provide gentle, yet effective cleansing and nourishment.
Natural ingredients such as essential oils, plant extracts and vitamins provide nutrients and antioxidants that strengthen and revitalize hair from root to tip.
These products also help maintain scalp balance, preventing problems such as dryness, itching and dandruff.
In addition, natural hair products are often hypoallergenic, making them suitable for people with sensitive skin or allergies.
Another highlight of natural hair products is their ability to promote healthy growth and reduce hair loss.
Many of these products contain natural ingredients known to stimulate blood circulation in the scalp, which improves the supply of nutrients to the hair follicles and promotes hair growth.
In addition, by avoiding the use of harsh chemicals, the risk of damaging the follicles and weakening the hair, which can lead to excessive hair loss, is minimized.
What about the retailers?
The versatility of natural hair products is also a plus for retailers.
There are numerous options on the market, from shampoos and conditioners to hair masks and oils, to adapt the needs and preferences of each client.
By offering a wide range of natural hair products, retailers can satisfy different market demands and segments, attracting a diverse audience and increasing their sales opportunities.
Offering natural products demonstrates a commitment to the health and well-being of customers, generating trust and brand loyalty.
In addition, the focus on sustainability and environmental protection can attract an increasingly aware public.
On the other hand, to ensure the success of a business focused on natural hair products, it is essential to select reliable and quality distributors.
It is important to verify that the ingredients used are truly natural and free of damaging chemicals.
In addition, having certifications and seals that support the authenticity of the products can generate greater customer confidence.
It is also advisable to keep abreast of the latest trends and developments in the natural hair products industry in order to offer customers the most innovative and effective products.
For all these reasons, Starbrands is a guarantee for beauty retailers around the world. Our brands havea clear identity based, among other principles, on respect for the environment and innovation. As a result, they have the backing of today’s consumers around the world.
If you want to contribute to this and grow with us, we advise you to take a look at what our partner program has for retailers. We are sure you will be interested.
