The preference for natural and organic is also reflected in hair coloring products. Our DUO Color brand, which also embraces innovation, quality results and cruelty-free principles, is perfectly suited to this. Read on and we will tell you why you should count on DUO Color and how to boost your sales.
Natural dyes are the key trend in hair coloring
Organic hair dye market share is projected to register a compound annual growth rate of 12.51% from 2020 to 2027(Market Research Future)). This will bring its market size to approximately $1,943.8 million by the date indicated.
Their main advantages are that they do not contain ammonia or harsh chemicals, improve hair and scalp health and are free of animal cruelty. All of these factors are driving market growth.
Add to this customers’ growing desire for natural and organic products, increased awareness of the health risks associated with chemical-based hair dyes, and rising per capita disposable income.
These factors mean that manufacturers are focusing a lot of effort on the formulation of new products based on innovative techniques.
DUO, color and nutrition to exploit the full sales potential of organic oils
DUO is the Starbrands brand specialized in coloring. with 100% vegan formulas featuring 5 organic oils. A combination that aligns it with the main demands of retailers’ target audiences. Hair Care.
In fact, SkyQuest projects that the hair oil market will reach a value of $40.12 billion by 2030, at a CAGR of 7.9% during the forecast period (2023-2030).
Consumers are looking for specialty oils that contain natural ingredients, essential nutrients and specific benefits.
Urbanization and the evolution of more frenetic lifestyles give rise to hair-related problems, such as hair damage, hair loss and hair loss. and stress induced by pollution. This fosters an increase in demand for hair oils that provide protection, nourishment and rejuvenation.
Transparency Market Research also focuses on the high demand for quick hair care solutions, including DIY products such as DUO Color.
These facts provide retailers and distributors with a unique opportunity to increase sales and customer loyalty with effective, natural and innovative products.
How to get the most out of natural dyes with the sale of DUO Color products
To make the most of this opportunity, it is advisable to follow certain guidelines, among which we must highlight:
- To offer a wide varietycovering the different preferences and needs of customers. DUO Color includes a total of 26 colors, so consumers can find the one that best suits their preferences.
- Promote the benefits of natural dyes, both for hair and for the environment, through marketing campaigns, social networks, blogs, influencers, etc. The absence of harmful chemicals, the durability of the color or the ease of application can be highlighted.
- Offering complementary servicessuch as personalized advice, color tests, tutorials, workshops, etc. These services can build customer loyalty, increase customer satisfaction and generate trust and credibility for your business.
- Establish alliances with conscientious manufacturersthat guarantee the quality of their ingredients and the sustainable manufacturing processes of natural dyes. This can improve the image of the business, in addition to ensuring that you have the most appropriate products for your target audience.
This alliance may be in the form of a partnership agreement.. A possibility that we offer you from Starbrands. With it, you can enjoy advantages such as special offers and promotions, product previews, being a unique distributor in your market and many more.