keratin treatment on natural hair

Keratin treatment on natural hair: help empower your clientele’s self-esteem

Natural and healthy hair is key for many people to feel good about themselves and have enough courage and energy to face their day to day. To achieve this, keratin has become an essential ingredient that more and more consumers are demanding. We bring you the keys to meet your demands with Kativa Keratina. We bring you the keys to meet your customer’s demands with Kativa Keratin

Keratin is a protein that is part of the natural hair structure that provides strength, shine, and elasticity. However, they can lose it for various reasons, such as the use of dyes, irons, dryers or exposure to the sun and pollution. The result will be unkempt hair that will negatively influence people’s psychology, who will lose confidence in themselves.

As a Hair Care retailer or distributor, you have the opportunity to give it back to them with the right products that include keratin in their formulas. If you succeed, they will thank you greatly with their loyalty and acting as ambassadors for your business. Something that you will achieve more easily with Kativa Keratin. We tell you about the options you have in your hand to do so.


The keratin for hair market continues to grow

According to Grand View Research, the global keratin market size will grow every year at 6.2% until 2030. The increase in the consumption of this ingredients in the cosmetics and personal care industry is one of the most important factors driving this trend.

Another one is the growing preference for natural products by consumers who have a higher disposable income.

There is also the fact that the global cosmetics industry has been gradually shifting towards news and innovative ingredients that have fewer adverse effects and are more efficient.

The Manufacturers are constantly updating their product portfoliosto meet the growing needs of consumers, leading to increased consumption of Hair Care products that have keratin as the star element.


How does the condition of your hair influence consumers’ self-esteem and your sales?

A research carried out by Svenson shows that82% of people with hair problems recognize that this influences them emotionally and 21% even say that it can cause anxiety.

By gender, the same study states that these effects are greater in women who corroborate it by 75%. On the other hand, 40% of men admit that it affects their self-esteem.

Hair influences how we perceive ourselves and how others see us. By taking care of it, we not only improve our appearance, but also our self-esteem and self-confidence.

There is a two-way relationship between hair care and self-confidence. On the one hand, when we take care of our hair, we feel more attractive and more confident, which allows us to face situations with more optimism and determination.

On the other hand, when we have personal confidence, we dare to experiment with our hair, to change our hairstyle or color, to express our creativity and personality, and to enjoy our image.

Therefore, retailers and distributors of hair care products must focus their efforts on reflecting this reality and offering products that guarantee results. In this way, your customers will feel better about themselves, and they will become more loyal to the brand, achieving a self-esteem that will encourage them to dare to try other products.

A reality that will result in better recurring sales and a greater variety of products and treatments. In addition, the chances that your customers will recommend your business to their loved ones are multiplied, increasing acquisition.


Kativa Keratina, the keratin treatment on natural hair that will make your clients feel better and your benefits multiply

Given this reality, they should work with brands that include keratin hair care treatments to restore the health and appearance of their clients. In this regard, Kativa Keratin is a safe bet.

The products in this line include hydrolyzed keratin and ceramides, which rebuild the fibers from the inside to the damaged surface, achieving healthier and shinier hair.

Kativa Keratin is made up of:

  • Shampoo: cleanses the hair, nourishing and strengthening the hair fiber.
  • Conditioner: nourishes, conditions and softens the hair, leaving it shiny and healthy.
  • Deep treatment: nourishes and strengthens your hair deeply. It makes it look renewed, with greater manageability and a prolonged shine.
  • Styling cream: helps detangle and makes styling easier. Its soft texture leaves hair light, soft, manageable, and with natural movement.
  • Keratin oil: provides shine and protection to hair with straightening, brushing or ironing processes.

As you can see, with Kativa you have at your fingertips a range of possibilities to include in your store. And from Starbrands we want to make it easier for you with our partner programme that will bring you benefits beyond higher sales and secure loyalty. Do you want to know more about it? Contact us.


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A unique proposition that offers ongoing support, training and tools to generate more profit for your business and make the most of your market.

If you are a premier distributor in the cosmetics sector or retailer, discover all the advantages offered by our Partner Program.

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