The cosmetics industry is undergoing a remarkable change as consumers seek healthier and more environmentally friendly products. Against this backdrop, a focus on ‘clean beauty’ cosmetics has become an effective strategy to boost sales. We look at why it has become so popular and how it can benefit businesses.
In recent years, the cosmetics industry has undergone a significant shift towards more natural and healthier products.
Consumers are increasingly concerned about the ingredients they use in their personal care routine and are looking for safer and more environmentally friendly alternatives.
In this sense, opting for natural cosmetics can be an effective strategy to grow your sales.. In this article, we will explain why it has become so popular and how it can benefit your business.
What do we mean by natural cosmetics and clean beauty?
The term natural cosmetics encompasses skin, hair and body care products that contain ingredients extracted directly from nature,such as essential oils, plant extracts and vegetable oils, which offer recognised and beneficial properties for skin and hair care.
On the other hand, “clean beauty” cosmetics are characterized by selecting ingredients that are respectful of people’s health and care for the environment. They avoid chemical and synthetic substances in their formulations, which are being questioned in the industry. In addition, they incorporate certifications that ensure ethical and animal cruelty-free product development.
How “clean beauty” cosmetics can help businesses grow
1.- Trend towards a healthier lifestyle
Health and wellness awareness has become more widespread in today’s society. Consumers are more concerned about harmful chemical ingredients found in many personal care products.
By focusing on natural cosmetics and “clean beauty”, your business aligns with this trend and attracts consumers who are looking for healthier products for their skin and hair.
TheNatural & Sustainability Segmentation studyin 16 countries around the world, tells us that 15.9% of its participants recognise that the fact that they are healthy is the main reason for their use.
2.- Increased demand for environmentally friendly products
Sustainability and concern for the environment have become crucial issues. Consumers are looking for brands and products that are respectful of the planet.
Turning to the data, Poland (75%), Italy (73%), France (71%) and Spain (70%) are the countries that value sustainability the most.
By embracing this trend, your business not only benefits from offering safer products, but also contributes to the protection of the environment, attracting a consumer base that is increasingly committed to sustainability.
3.- Raising ethical and animal awareness
Concerns about animal rights and ethics in the cosmetics industry have led to a growing interest in animal cruelty-free products.
There are many cruelty free labels to be found, such as Cruelty Free International (Leaping Bunny), one of the strictest certifications awarded after an audit.
4.- Growing market segment
The natural cosmetics and clean beauty market has experienced significant growth in recent years, a trend that is expected to continue.
According to astudyby Grand View Research, the organic personal care market will grow by 8-10% per year to reach a value of more than $25.11 billion by 2025.
Consumers are willing to invest in high quality products and are willing to pay a higher price for products that promote health and sustainability.
5.- Added value
Increasingly informed consumers are looking for authentic and transparent brands, and natural and “clean beauty” cosmetics stand out for their focus on natural ingredients and clean, certified formulas.
By positioning yourself as a brand that cares about health, sustainability and ethics,you can build trust and loyalty with your customers.
If you want to include clean beauty brands in your business, it is important to choose the right products.. At Starbrands we offer you a portfolio of brands created with these values and vision in mind. Whether you are a retailer or a distributor, you can count on us through our partner program.. Would you like to know more about it? Find out here and ask us for more information about it by talking directly to our professionals.