Society has evolved becoming fully aware of the environment and the living beings that inhabit it. This has led to new lifestyle habits such as veganism which besides putting the spotlight on the food industry, have revolutionised other sectors, such as beauty and personal care.
Regarding this, the hair care sector has become part of a movement that requires manufacturers, retailers, and distributors to adopt new practices. In this blog, we will review how purchasing vegan products can decrease the return rate of retailers.
The new era of vegan cosmetic products
A report from Grand View Research assures that the global vegan cosmetics market size was valued at $15 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2030. One of the main factors driving this expansion is the rise of veganism around the world.
In this regard, the cosmetic and personal care sector is always at the forefront in terms of R&D. Research and development of innovative projects is what makes an industry that must adapt to society’s demands evolve. The pursuit of innovation includes the increasing use of natural ingredients, as well as products that are not tested on animals.
Thus, the future of the Hair Care sector is the commitment to cosmetic and beauty products that champion the use of natural ingredients, including chemical-free products, as well as those of organic and vegetable origin. All of the above, under the umbrella of sustainability, innovation, and personalisation as factors to be considered.
What does it mean that a Hair Care product is vegan?
When distinguishing these types of products it’s important to make a distinction between vegan and cruelty-free products. The first refers to products made without ingredients of animal origin such as gelatin. The second includes products that haven’t been tested on animals.
Both are part of a trend that advocates respect for animals and, therefore, demands that beauty products are free from animal ingredients and haven’t been tested on animals. In fact, 35% of consumers report actively seeking out the “cruelty-free” label on product packaging.
For this reason, official certifications have been developed, providing consumers with a guarantee of the truthfulness of what their favorite brands are claiming.
Some of these certificates are People for the Ethical Treatment of Animals (PETA) or Leaping Bunny. They can also provide updated lists of animal cruelty-free brands and products. These certifications are illustrated in the form of labels on product packaging, making the decision-making process much easier for customers.
How to minimise the return rate with vegan products
Reducing the return rate seems an easy task considering the information above. Data is a reliable asset so, in this case, offering products that align with social values increases the success rate.
And so it’s stated by an article in World Economic Forum which includes a report conducted in 25 countries from five continents. It assures that consumers’ brand preferences are driven by the alignment of their values and brand purpose, a trend that has grown by 8% in recent years.
Therefore, minimising the return rate can be achieved through two main strategies main strategies.
First, be a step ahead of public trends by offering what consumers expect from their favorite brands. And second, align social and brand values brand in order to gain consumer acceptance and customer loyalty. In this sense, we propose a series of tips for executing both strategies
Champion the “Free from” label
To reduce product returns, you must champion and communicate effectively the “free-from” movement. And when we talk about communicating, we mean big. Include the message in your communications until it becomes part of the company’s core values. Let your customers know that going for animal cruelty-free products is not a fad, but one of the driving forces behind your brand.
One of the most effective ways to gain public trust is getting quality certifications. Retailers and distributors can obtain a certification that guarantees that they either have implemented ethical practices in their workplace or the products they market comply with standards set by an external regulatory body.
Work on the empowerment of your customers
Hair is a fundamental part of our identity as it has the power to improve self-esteem. However, that isn’t the only thing consumers are looking for, and they also choose carefully which brands they want to buy products from. The choice of a brand that goes for natural and vegan ingredients has a positive positive impact on mental and emotional health. Make your customers feel that they contribute to building a better world with their purchasing choices.
Happy Anne, the vegan brand of the Starbrands group.
Happy Anne is part of the Starbrands Group, a brand focused on the production of hair care products with the cruelty-free label.
A brand that was born to contribute to an ethical and sustainable world. The brand focuses on products that are free of natural ingredients and that are not tested on animals.
The future of animal cruelty-free cosmetic products so it becomes the norm rather than the exception.
Furthermore, the Happy Anne brand can become the best partner for retailers and distributors thanks to the partner program Starbrands partner program, the group that is positioned as one of the market leaders in the hair care market.
With a high guarantee of customer satisfaction, Happy Anne and the rest of the brands take into account the consumer’s mentality of the consumer, which demands natural ingredients, environmentally friendly practices, innovation, and respect for animal welfare (cruelty-free).
In addition, becoming our partner is simple and has many advantages. Among them, you will enjoy benefits such as product previews, promotions, artwork for your sale points, and many other benefits and many more advantages that will ensure a reduced return rate.
For all these reasons, becoming our partner is a fundamental step to minimise returns with Happy Anne vegan products. If you want to know all the reasons why, do not hesitate to contact us to talk about it in detail. Are you up for it?