Basic hair care products

The 4 basic Hair Care products that should not be missing in your daily routine

Among the target audience of retailers and distributors of hair care products, there is a growing trend towards simplicity. In other words, they are looking for fewer products for their routines, but that does not mean they are less demanding. However, they will always need a range of basic products that are essential to maintain healthy, well-groomed and good looking hair. Here we tell you what they are.

The Hair Care routine tends to be simplified with the use of the most basic products

Currently, and most likely will be extending over time, there is a trend towards the concept known as skinimalism. It seeks simplicity in hair care, using only the most basic and essential products , as well as natural ones.

A clear commitment to simplicity, sustainability and effective. In fact, Euromonitor forecasts that by 2025 skinimalism will be one of the main drivers of the market.

Ante esta situación, queda claro que los consumers look for products highly effectiveas they do not want the simplification of their routines to lead to a drop in the state of health and appearance of their hair.

For all these reasons, retailers and distributors who go for brands that offer a portfolio of basic products that meet these demands will have a lot to gain and a faster growth of prospects in such a competitive sector.


The Kativa basic products that are a must for consumers


Kativa shampoos have multiple benefits for the hair, depending on the type and need of each person. Some of the ones we can highlight are:

  • Post Straightening Shampoo: helps to prolong the straightening effect, protecting hair from moisture and frizz.
  • Keratin Shampoo: repairs hair damaged by heat, dye, or bleaching, providing strength, elasticity, and shine.
  • Argan Oil Shampoo nourishes and moisturizes dry, brittle hair, leaving it soft, silky and bouncy.
  • Macadamia Shampoo: revitalises dull and lifeless hair, adding volume, body and luminosity.

These shampoos also prevent breakage, split ends, and frizz, thanks to their natural ingredients that strengthen the hair fiber and seal the cuticle. In addition, as they are free of salt, sulfates, parabens and gluten, they respect the natural PH of the scalp and prevent irritation or dryness.


Kativa conditioners are complementary products to shampoos, which help to soften and detangle the hair providing more benefits according to the type and need of each person.

These conditioners are also formulated with natural ingredients such as vegetable keratin, organic argan oil, collagen, and macadamia, which moisturize, nourish, repair, and shine hair.

Deep treatment

Kativa deep treatments offers maximum reconstruction for dull hair from the root.

It helps to revitalize the hair, giving it more strength, elasticity and shine. It is ideal for hair damaged by the sun, chlorine, blow dryer, flat iron or dyes. Kativa’s deep treatments are a natural and effective option to take care of your hair in a deep way.


Kativa range of oils offer intesive hydration and shine to the hair. They are made with natural oils such as argan oil, flax oil, sesame oil and keratin, which nourish, repair and protect the hair from external aggressions.

Some of the most popular Kativa oils are 4 Oils Argan Oil, organic coconut, and biotin.

By having these 4 types of Kativa products on your shelves, you will be guaranteed the trust and loyalty of the vast majority of your customers, who will come to your store repeatedly and recommend you to their loved ones.

At Starbrands, we want to make sure you always have them, in addition to enjoying a set of unique benefits that will be yours if you become our partner. Do you want to know more about them? Learn more about our partner programme here.


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If you are a premier distributor in the cosmetics sector or retailer, discover all the advantages offered by our Partner Program.

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