Hair care is one of the most recurrent beauty concerns in society nowadays. In this sense, Kativa products have positioned themselves as one of the leading brands in the market. What are the qualities that have made this possible? We dive into it below.
The average profile of consumers of hair product manufacturers.
According to a study on natural cosmetics the average consumer of cosmetic products, including hair care products, is an urban woman, with children or pregnant, between 30 and 45 years old, and with a medium-high purchasing power.
She pursues a healthy lifestyle and claims to be interested in a particular type of food (vegetarian-vegan). In addition, she uses social networks, forums, and blogs to stay informed about beauty, cosmetics, nutrition, children, etc.
There are also other factors that influence her choice of hair products, such as her hair type, consumer trends, or even her favourite brands and specific needs.
Skinification of hair care is also a key trend to better understand the target audience. According to Mintel, consumers are increasingly including internet search terms normally associated with skin care, particularly with regard to ingredients such as keratin, vitamin E, and hyaluronic acid.
The 5 qualities consumers look for when deciding on a Hair Care brand
Given these key characteristics of the Hair Care consumer, we can see how the products of our brand Kativa fit them through the following qualities:
1.- Products of natural origin
One of the main characteristics of Kativa products is that they are made with natural ingredients, carefully selected to give the hair everything it needs.
The flexibility of natural products for hair styling is highlighted as a key advantage for retailers. There are a wide variety of options on the market to meet the individual needs and choices of each person. We are talking about shampoos, conditioners, masks, etc.
To provide such a high diversity, stores are able to respond to different demands and types of shoppers, attracting a broad spectrum of customers and improving their chances of selling to a wide range of customers.
The availability of natural products also shows a commitment to the well-being and health of consumers, which helps build trust and brand loyalty. In addition, a drift towards environmental protection and sustainability can get the attention of a public that is increasingly aware of the importance of these issues.
2.- Manufacturing based on innovative techniques.
Another quality that distinguishes Kativa products is their constant innovation. constant innovationbased on research and development of new formulas and technologies adapted to market needs and trends. and technologies that adapt to the needs and trends of the market.
Thus, Kativa offers a wide range of products for every hair type and occasion, from shampoos and conditioners to masks, serums, oils, and specific treatments.
To achieve this, we have a team of multidisciplinary R&D. Thanks to its work, we use high-quality natural ingredients that provide benefits for the health and beauty of the hair, without causing irritations or allergies as they don’t contain aggressive chemical substances for hair strands and scalp.
We are also committed to simplifying the beauty routine through innovation, offering products that fulfill several functions at the same time.
3.- Commitment to environmental sustainability
Kativa products not only care for your hair but also for the planet. The brand has a commitment to the environment, which is reflected in all operations and processes involved. In addition, Kativa products are not tested on animals and are certified cruelty-free.
Kativa’s product packaging is made under the principle of eco-design which reduces the environmental impact of their production and consumption.
Kativa products also take into account the use of water, both in their manufacture and in their use by the consumer.
4.- Supporting individual empowerment
Kativa products not only seek to improve the appearance of the hair but also the emotional well-being of the people who use them.
Our brand has an inclusive and diverse understanding of beauty which respects the uniqueness of each woman and man through their hair. Thus, Kativa offers products that boost confidence, self-esteem, as well as personal empowerment with positive and motivational messages.
Kativa products also help people feel good about themselves and their environment. By using natural and sustainable ingredients, people contribute to the care of the planet and the development of local communities.
By not testing on animals or using animal-derived ingredients, people are aligned with their ethical values.
All this generates a feeling of satisfaction and satisfaction and happiness which is reflected in the mood and attitude towards life.
5.- Products for all needs
Hair care brands are developing new products that offer greater customisation for people’s specific hair needs.
Kativa products are adapted to each type of hair, respecting its nature and enhancing its beauty. Whether straight, curly, wavy, fine, thick, dry, oily or greasy, or dyed. Every hair has its own characteristics and needs, and Kativa takes them into account to offer customised solutions.
Thus, everyone can be proud of their hair and express their own personality through it.
In conclusion, these are the 5 pillars of success for any hair care manufacturer which are part of Kativa’s core business. For all these reasons, it’s a reference brand for any retailer or distributor that wants to differentiate itself.
If you are one of them, we recommend that you take a look at what our partner program can offer you. We assure you that you won’t be disappointed. Please, go ahead!