Don’t make the mistake of leaving men’s products aside within your hair care business. As the fact is that we are facing a segment that is gaining more and more prominence. A situation that you can anticipate and gain a competitive advantage if you bet on the right products, such as those of the brand “The Barberia”. Would you like to get to know them?
The global market offers a golden opportunity to those who know how to take advantage of these men’s hair styling trends
According to Allied Market Research, the market for men’s hair care and styling products will reach a value of $54,755.1 million by 2030, following an annual growth of 3.3%.
This is due to a combination of factors. The first of these is the growing trend towards more hair care by men and the increasing importance they place on hairstyle and appearance.
On the other hand, there is the increase in the awareness of male customers about the benefits of innovative products, which makes them invest more and more in R+D to launch them on the market.
Among them, those that do not use harmful chemicals in their formulations stand out, such as sulfates, parabens or formaldehyde, among others.
Nor should we ignore the fact that there are more than 150 million people in the world affected by alopecia. . This is intimately linked to climate and pollution, which deteriorate and weaken the health of hair and scalp, especially men.
What opportunities does the US market offer in this regard?
According to this report, men are now more conscious of their appearance and are investing more and more in care products to achieve a neat and elegant appearance. With a desire to experiment with different hairstyles and achieve a polished look, men are increasingly opting for hair styling waxes and gels that offer flexibility and long-lasting hold.
The growth of the market is also driven by the expansion of the urban population and the increase in disposable income.
When it comes to choosing products, men look towards brands that offer comfort, quality and specific solutions.. They lean more towards products that are easy to use, offer multiple benefits, and suit their hair type and needs.
In addition to the hair care needs themselves, factors such as brand reputation and ingredient transparency also influence their purchasing decisions.
Finally, it is important to emphasize that men are increasingly looking for products formulated with natural ingredients, organic, free of harsh chemicals and respectful of the environment.
The Barberia, the Starbrands brand that makes it easy to make the most of this situation
Given this scenario, retailers and distributors are facing a unique moment to take advantage of these men’s care trends. And the best way to do that is through products like those offered by the Starbrands brand “The Barberia”.
The Barberia has cleaning and styling products for skin, hair and beard formulated with natural ingredients, free of salts, parabens and other harsh chemicals.
A wide and varied range of products that is ready to respond to any need thanks to its innovative nature and that is also 100% eco-friendly and cruelty-free. Among them, we find waxes, gels, shampoos, shaving gel and facial cleanser.
Therefore, if you plan to grow and establish yourself in the market, you must include them in your offer, giving them the space they deserve.
Keep in mind that, according to Grand View Research, in the US 26% of men buy their personal care products instead of having a partner or family member do it for them. This is more than enough reason not to give them a marginal role within your sales and marketing offer and strategy.