The current lifestyle, the environmental conditions, and the trend towards nature and respect for the environment are making keratin hair products one of the major consumer preferences. However, in order to succeed in the market, retailers and distributors cannot work with just any keratin product but should trust brands that guarantee results and loyalty, such as Kativa.
Keratin for hair, a growing trend in the hair care sector
Keratin is a protein that is part of the hair structure and gives it strength, elasticity, and shine. However, factors such as the use of straighteners, blow dryers, dyes, or mere exposure to the sun can damage natural keratin and cause hair to become dry, brittle, and frizzy.
For this reason, many consumers look for products that contain keratin to repair and nourish their hair and achieve a straighter and healthier appearance.
The keratin hair market is huge and very competitive, so customers are more aware of what they want and willing to ask for it. They not only look for products with visible and long-lasting results but also seek brands that are respectful of their health and the environment.
According to Grand View Research, the Global keratin market size is to grow at 6.2% annually until 2030. Increasing consumption of keratin cosmetics and personal care products is a major factor driving market growth.
Another important factor is the growing preference for natural ingredients due to the better financial situation of the general public.
The global cosmetics industry has been gradually changing towards innovative products that have fewer adverse effects and are more efficient, including those that contain keratin in their formulas.
All in all, it is important that retailers and distributors of hair products know how to differentiate themselves and offer products with keratin that meet the expectations and needs of their target audience.
The Keratina Kativa product line requested by conscious consumers nowadays
In this context, Kativa is a brand that stands out for its innovation, quality, and commitment, which offers a keratin hair products line that will make you the first choice of your target audience. We´re talking about the Kativa Keratin line, which includes:
Shampoo: With its formula based on hydrolysed Keratin, it cleanses the hair, nourishing and strengthening the hair fibre.
Conditioner: Its extraordinary amount of nutrients based on hydrolysed Keratin nourishes, conditions, and softens the hair, leaving it shiny and healthy.
Deep treatment: nourishes and strengthens your hair deeply. Due to its formulation based on hydrolysed Keratin and Ceramides, hair will look repaired, with greater manageability and extra shine.
Styling cream: styling cream that helps detangle and makes hair styling easier. Its soft texture leaves hair light, soft, manageable, and with natural movement.
Keratin oil: Nourishing oil with a light, soft, and non-greasy texture that provides shine and protection to hair during the brushing or straightening process.
Benefits for retailers and distributors of Kativa Keratin
Some of them are:
Offer a high-quality and proven efficacy product, that delivers what it claims and meets customer needs.
Provide a natural product, which does not harm the health of the hair and scalp, and does not contain aggressive chemical ingredients such as formalin, salt, sulfates, parabens, or gluten. In addition, it is a cruelty-free product, which is not tested on animals.
Offer a product easy to use at home or “do-it-yourself” (DIY), that does not require professional tools used by hairdressers.
Offer a different product, that will allow you to stand out among the many options available on the market, and that will help you retain your customers and attract new ones.
Offer a product that is good value for money and with a good profit margin, which will allow you to obtain a return on investment and increase your sales.
If you want to be the first choice of your target audience, don’t hesitate and choose the Keratin Kativa line for your business. A choice that will bring you peace of mind for you and your clients.