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Top hair care products for a high stock rotation in stores

More than ever before, consumers of hair care products are concerned about scalp and hair care as much as they have been about skin care. This situation makes retailers and distributors keep an eye on the best products for scalp and hair care as must-have in their products stock in order to truly stand out in their sector. Here we have made a list of these top products.

The scalp is an important part of the health and beauty of your hair, as it’s responsible for providing it with the nutrients and hydration it needs. However, it’s often forgotten that external factors can upset its balance, such as pollution, stress, the use of chemicals, or excessive heat.

Thus, consumers are constantly looking for products specialised in scalp and hair care to help them prevent and fix issues such as dandruff, dryness, itching, irritation, hair loss, or excessive oil in the hair.

According to a report by Mordor Intelligence, The global hair care products market is expected to grow at a CAGR of 3.66% by 2028, reaching a value of $104.60 billion.

Within this market, products for hair and scalp care represent an opportunity for brands that want to differentiate themselves and offer bespoke solutions to meet customer needs.

So, what type of scalp care products are searched the most to guarantee a higher stock rotation in stores? We list the top products that can’t be missing from your stock if you want to meet consumer expectations and enhance your client pipeline.

 

Must-have products for scalp and hair care to boost your sales

Shampoos and conditioners

They are the basic products for cleaning and moisturising the hair and scalp. Consumers are looking for shampoos and conditioners that gently cleanse, without drying or irritating, and that provide hydration, shine, and softness.

Besides, consumers prefer products made with natural ingredients, without sulfates, parabens, silicones, or dyes, environmentally friendly. They also rather products that have particular properties to treat problems such as dandruff, hair loss, oiliness, or scalp sensitivity.

 

Masks and moisturising treatments

These are products used after washing to deeply nourish and repair hair and scalp, improving final results.

Consumers look for masks and treatments that include natural ingredients, such as oils, butter, plant extracts, or vitamins, which provide benefits such as hydration, softness, shine, elasticity, protection, and regeneration.

They also want products easy to use, with pleasant textures that leave a feeling of freshness and comfort.

 

Hair styling products

They are products used to shape hair and protect the scalp while combing and styling the hair.

Consumers look for products to shape hair that aren’t harmulf, dry hair, or leave residue or a greasy effect, and that allows you to create different styles depending on the occasion.

Besides, they should include natural ingredients, that protect hair from heat, humidity, and UV rays, and that give volume, shine, definition, or hydration to the hair.

 

Hair loss treatment products

Products used to prevent hair loss stimulate the growth of new hair.

Consumers also want full treatments to prevent hair loss, but also efficient, and safe without any side effects. In addition, they prefer products that are made with natural ingredients and act on what causes hair loss, strengthen hair follicles, and improve blood circulation and oxygenation of the scalp.

 

Starbrands offers you scalp care products that best meet your client’s needs

All in all, consumers know what they want and are even more aware of picking products that address their concerns.

Not only do they look for products that offer visible and long-lasting results, but they also care about health, as well as the impact that products have on the environment and animal welfare.

Thus, Starbrand’s brands and range of products are among the most wanted in over 64 countries worldwide in which the group has a presence. Formulated with natural ingredients, free of aggressive chemicals, easy to use, environmentally friendly, and cruelty-free are very appealing to consumers, creating loyal clients.

Therefore, we encourage you to go above and beyond to always have them in your store. To get it, you just need to join our partner programme and enjoy the exclusive advantages as a hair care retailer or distributor. Shall we talk?

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