What is the best protein treatment for straight hair? The qualities that consumers demand the most

Users of Hair Care products are increasingly better informed and fully aware of the advantages of including protein treatments in their routines. These products are especially beneficial for those who have straight hair, as they help them maintain it with less effort. Therefore, if you want to get their attention and retain them, you will have to count on the ones we bring you in this article.

Why should you include hair care treatments formulated with proteins in your business?

As retailer or distributor of hair care products, you should keep an aye on the needs of your target consumer regarding protein treatments, particularly for those who want to maintain a straight hair effortlessly.

We can sum up the most relevant qualities of protein treatments for straight hair on the list below:

  • They provide more strength elasticity and resistance to the hair strand. Protein treatments replenish lost proteins and repair gaps in the hair fiber, causing the hair to regain its strength, elasticity and resilience.
  • Hydrate hair in depth, providing more shine and softness. Dry, dull hair is a sign of a lack of hydration, which prevents hair from reflecting light and looking healthy. Protein treatments moisturize the hair from the inside, locking in moisture and sealing the cuticles.
  • They help minimize hair loss and split end issues. Hair loss and split ends are consequences of weak and damaged hair which breaks easily and does not grow in a healthy way. Protein treatments strengthen hair from root to tip, preventing hair from falling out and splitting. In addition, they stimulate hair growth, by improving blood circulation and oxygenation of the scalp.
  • They restore the scalp and improve hair health. A dry, irritated or dandruff scalp can negatively affect the hair, leading to problems such as hair loss, excess oil or lack of shine. Protein treatments nourish the scalp, balancing pH and sebum production, and removing impurities and dead cells.
  • They straighten your hair, erasing frizz and unwanted waves.


Kativa’s protein treatments for straight hair give consumers the results they demand

If you want to offer your customers and your potential audience all these advantages with all the guarantees, Kativa is the brand you should count on.

Kativa offers several innovative product lines with protein-based formulas for all hair types, including straight hair. Let’s take a look at these:

Kativa Biotin

A line that is made up of:

  • Shampoo: cleanses the hair and scalp, improving blood circulation on the surface and removing debris around the hair follicles.
  • Tonic: hair lotion that stimulates the growth of hair fiber and prevents hair loss.
  • Ampoules: treatment designed to nourish and treat the hair in depth.

Kativa Collagen

It has:

  • Shampoo to restore damaged hair, while deeply cleansing it.
  • Conditioner: brings vitality and strength to the hair.
  • Intensive treatment: provides maximum reconstruction to very damaged hair from the roots.


Range in which we find:

  • Shampoo: cleanses the hair, nourishing and strengthening it.
  • Conditioner: Conditions and softens the hair, leaving it shiny and healthy.
  • Intensive treatment: deeply nourishes and strengthens hair.
  • Styling cream: helps detangle.
  • Keratin oil: provides shine and protection to hair with straightening, brushing or ironing processes.

As you can see, the possibilities are vast for your customers. In order for them to have the best possible access to these products, from Starbrands we offer a partner programme which is ideal for retailers and distributors.

Get more info about it by contacting us.


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If you are a premier distributor in the cosmetics sector or retailer, discover all the advantages offered by our Partner Program.

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